Some initial findings

I have done a small analysis based on my first stage of research.
Arzoo’s identity and promotional materials can be improved as they are applied differently and sometimes not recognizable.
The products quality can be worked upon as the market has some good competition in the similar field.
The Products which are on sale along with Arzoo's products carry much stronger and communicating identity and labels to the customers.
Aroo’s website is build 5years before, which didn’t have any modification according to the time.