Some findings..

I had to take a look at the promotional materials and the use of identity on various levels to understand it's functionality. In some of the products Arzoo's identity showed the gradation, in some it was just an outline. I was confused about these application of identity because it would create the most powerful impact on people.
It made me to check on the other Organizations which has been doing similar works and making similar products in the market and the shopes in which these products are sold.
I could find he products from other organizations like Manav sadhana and Utthan was well identified with their tags and stickers. Although they had their brochures to give customers which will of course add to mouth publicity as well.