I thought it would be interesting to see their activities and the products they make. i went to Arzoo, spent some time. I understood that there is no proper promotional materials for their products to help them in the market. The existing Arzoo idenity was used differently in different products. In some of the products there was no identity at all. I realized the need of a proper design in their products and their identity, even though the identity had a cute childish feeling.
Can i help them as a design student, by working upon these issues rather than helping them with the money which wont stay for so long. Yes, i wanted to help them with something that they can carry forward and which will help them to expand their world and help to brighten their children's future. So i decided to go ahead with Arzoo as my classroom project.
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