Model explaining organizational context of brand from Mission to business tactics.
One of the model which helped me to understand how a brand comes in between an organization's mission and its business tactics. It helped me to understand how an organization's mission, value, and vision related to each other.
reference: 'Brands and branding' by Rita Clifton and John Simmons
This blog is to share step by step progress of my classroom project, which is the promotion and identity for a children's education and activity center called 'Arzoo' based on Ahmedabad. Please feel free to write your feedback and comments which will surely help me to carry my project forward.