Once the final identity and the two options of the brochures were designed I had a discussion with Arzoo, which made me look at the designs more critically. From these discussions with Sulekha, Nishant and my guide Tarun Deep Girdher, I realised as a rooted organisation how much Arzoo valued and wanted to stick to the feel of the children's handwriting in the existing identity, which was missing in my design. So I had gone through another set of refinements on the identity keeping the feel of children's handwriting and refining the children's faces look less vector and more lively as a child's drawing. During the refinement I tried to give more similarity to the existing identity. Also tried to give variations of identities with the element of 'sun' bigger and smaller.
This blog is to share step by step progress of my classroom project, which is the promotion and identity for a children's education and activity center called 'Arzoo' based on Ahmedabad. Please feel free to write your feedback and comments which will surely help me to carry my project forward.