Once the identity was refined, i had to conceptualize the ideas for the brochure. The trials were considering the maximum utilization of the paper without having wastage as well as the possibility of printing methods which can be applied.
One concept was to give importance to children's drawings. The continuity was considered as the visual language which gives a story telling effect. Another concept was considering the communication of the children, activities including the product catalouge, focusing the stories of children and women of Arzoo. The idea was to tell the stories through their dialoge using speech bubbles.
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