Thursday, November 5, 2009

After the break- Refining the identity

Actually it was not a break, i have been working on it and other projects came in between. But It took some time to come back to blogging.
When coming back to the project,
Rather than creating a new identity i tried modifying the existing identity by removing the unwanted and complicated elements. Tried to give teared paper effect by actual papers to get the feel of Arzoo’s activities on paper. Tried making the strokes simpler so that in all the printing process and in small sizes the identity will remain consistently. Tried using Hindi fonts considering the vernacular language. Made children write the letters in capital and small letters to find out which will work better to give the feel to the identity. Tried same colour options as well as different colours without loosing the meaning.

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