Short listed option: 2

The concept of brochure which can be mailed to people and supporters and clients if necessary, reducing the cost of envelope. The printing considered for both the shortlisted concepts was four colour offset. Papers considered was natural shade 100 gsm, 80 gsm and 145 gsm.

Shortlisted option: 1

The concept combining brochure and poster in one. Focused on the education of children and show the dream and aspiration of a child through his/her drawing and handwriting.

Other trials

Some other trials

Conceptualisation for the brochure

Once the identity was refined, i had to conceptualize the ideas for the brochure. The trials were considering the maximum utilization of the paper without having wastage as well as the possibility of printing methods which can be applied.

One concept was to give importance to children's drawings. The continuity was considered as the visual language which gives a story telling effect. Another concept was considering the communication of the children, activities including the product catalouge, focusing the stories of children and women of Arzoo. The idea was to tell the stories through their dialoge using speech bubbles.

Final identity and refinement

Five colour variations are given to the final identity by keeping the yellow constant always. So there is a flexibility of choosing colours in different places. It will add to Arzoo’s value as well as give vibrancy to the identity.

Thought

“Designing a logo is perhaps one of the most daunting assignments for any designer—it requires patience, craft, precision and imagination. On face value it may seem simple – but if you think about it, a logo is an attempt to distill all that a company or a brand represents into a single emblem of identity.”

Dan Olsen, Creative Director at Duffy & Partners