tag:blogger.com,1999:blog-8099169851093186209.post1506177503561022443..comments2023-11-02T01:59:52.524-07:00Comments on Building Hopes: Identity?charuhttp://www.blogger.com/profile/17446118494816429178noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8099169851093186209.post-65351022046988099342009-04-01T00:29:00.000-07:002009-04-01T00:29:00.000-07:00thanks shiho..for your comment and suggestion.i wi...thanks shiho..for your comment and suggestion.<BR/>i will check on the links u have mentioned. :)charuhttps://www.blogger.com/profile/17446118494816429178noreply@blogger.comtag:blogger.com,1999:blog-8099169851093186209.post-17569691822478103412009-03-31T15:38:00.000-07:002009-03-31T15:38:00.000-07:00Hi, please find the link below.I hope if you find ...Hi, please find the link below.<BR/>I hope if you find it helpful to think about the VISUAL and BRANDING STRATEGY. This organisation called Oxfam, one of the biggest group acting world-widely. <BR/>___<BR/><BR/>Oxfam International [http://www.oxfam.org/]<BR/>Oxfam Great Britain [http://www.oxfam.org.uk/]<BR/>___<BR/><BR/>In UK, we have many charity shops everywhere. (Even in our tiny town Farnham, we have nearly 10 charity shops !)<BR/>Among them, I always thought Oxfam's VISUAL IDENTITY and their PROMOTION STRATEGY looked outstanding.<BR/><BR/>If I pick up some of distinctive points,<BR/><BR/>1) Oxfam's LOGOMARK and COLOUR STRATEGY<BR/><BR/>They use a wood plates as a material for the shop's sign. The logo mark's round typeface, the colour of earthy-green, and the texture of wood give me a impression that the organisation is well-organised, reliable and caring the environment issues.<BR/>(please look at the image of the 'shop finder' below) <BR/>http://www.oxfam.org.uk/shop/<BR/><BR/>2) Their MARKETING STRATEGY<BR/>I think Oxfam looks at their customers between the middle-class people and upper-working-class people.<BR/>At their shops, they sell second-hand stuff as well as some organic foods and fair trade products. Second-hand stuff are not that expensive, but the organics and fairtrades cost a little bit more than the usual chocolates, skin cares and so one.<BR/><BR/>If you look at the link above, you could see they have STRATEGIES to sell their products and build up their own branding image.<BR/>___<BR/><BR/>Please have fun with your project!<BR/><BR/>take care, love and hugs, ShihoAnonymoushttps://www.blogger.com/profile/03190840457470344376noreply@blogger.com